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Brand Management of a Selected Brand
 Daly, James ; Chlebovský, Vít (oponent) ; Zich, Robert (vedoucí práce)
The purpose of this Master's thesis is to address the subject of brand management. The primary objective is to summarize the issue of brand management and then apply the attained knowledge on a selected brand operating on the Czech market in the online music streaming industry. This means evaluating the analytical part that includes its current brand management strategy together with its market situation based on the overview of the frameworks and its strategic options described in the theoretical part. Then possible recommendations are proposed, offering strategic branding options that are designed to help the brand improve its position on the Czech market.
Úplný záznam
Brand Management of a Selected Brand
 Daly, James ; Chlebovský, Vít (oponent) ; Zich, Robert (vedoucí práce)
The purpose of this Master's thesis is to address the subject of brand management. The primary objective is to summarize the issue of brand management and then apply the attained knowledge on a selected brand operating on the Czech market in the online music streaming industry. This means evaluating the analytical part that includes its current brand management strategy together with its market situation based on the overview of the frameworks and its strategic options described in the theoretical part. Then possible recommendations are proposed, offering strategic branding options that are designed to help the brand improve its position on the Czech market.
Úplný záznam

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